Formula Pricing + Margin Audit

for brands who want to ensure their product is actually profitable

most founders underprice, or don’t understand their margins across DTC, retail, and wholesale. this audit ensures your product is financially viable before you scale or invest in manufacturing.

what’s included:

• COGS breakdown review (formula + packaging + production)
• recommended retail pricing
• margin analysis across:
  • direct-to-consumer
  • wholesale
  • retail (ulta, etc.)
• profitability at different order volumes
• feedback on pricing strategy + positioning

deliverable:

• pricing + margin summary with clear recommendations

best for:

• brands preparing to launch or scale
• founders entering retail or wholesale
• anyone unsure if their numbers “work”